Assistant Manager, Segment & Product Management (Affluent Segment)

About Dah Sing Group
The Dah Sing Group is a leading financial services group in Hong Kong offering banking, insurance, financial and other related services through its growing network of over 70 branches in Hong Kong, Macau and Mainland China.
Our currency is caring, teamwork and progressiveness. We accept that everyone is unique and different in talent, but alike in the capacity for growth. Our task is to shape a culture that creates a sense of pride in achieving something beyond just a job, and an environment where you can be your true and authentic self, like at home.

Job Description

Job Purpose:

• Implement acquisition, growth, and retention initiatives tailored to affluent customers, aligned with the bank's strategic goals and value propositions for key sub-segments.

• Collaborate with internal stakeholders to holistically meet customer needs through cross-selling, enhancing product penetration, service upgrades, and overall profitability within the affluent segment.

Main Responsibilities:

• Assist in implementing acquisition, growth, and retention programs for affluent customers in alignment with the Bank's strategic initiatives.

• Implement actionable plans based on defined value propositions for strategic sub-segments, focusing on customer acquisition, cross-selling, service upgrades, loyalty enhancement, and retention.

• Work closely with internal teams to facilitate cross-selling of suitable products and services, ensuring holistic solutions for target customers and improving product penetration.

• Coordinate and monitor sales activities, marketing campaigns, and customer events. Assist in evaluating campaign effectiveness and ensure efficient use of the approved marketing budget.

• Collaborate with counterparts to support the development of user-friendly and cost-effective sales and service platforms, improving customer experience across touchpoints.

• Provide assistance in marketing and loyalty programs for the private banking segment.

Incumbent Requirements:

• Degree holder or above in Finance, Marketing, Business Administration or related disciplines

• Minimum 3-4 years of experience in marketing preferably in prestige customer segment marketing, preferably in banking field

• Attentive to details and strong sense of market trend

• Goal-oriented and committed to driving business success

• Ability to thrive in fast-paced environment and manage multiple tasks under pressure

• Excellent interpersonal and people management skills

• Good command of written and spoken English and Chinese

Please note that only shortlisted candidates will be notified.