Assistant Manager / Senior Officer Product Marketing & Business Development

Company : Besteam Personnel Consultancy Limited

Job Type : Full Time

Null, Kowloon

Number of Applicants

:

000+

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Job Description - Assistant Manager / Senior Officer Product Marketing & Business Development

Job Requirements

University degree preferably in Business and Marketing

5-7 years’ experience, preferably in insurance or financial product marketing

Experience in campaign management, and marketing materials development and printing production

Strong analytical, project management, and copy writing

Proficiency in spoken and written Chinese and English

Strong PC skills including MS Word, Excel, PowerPoint and Chinese Word Processing

Creative, good team player, organized and attentive to details, able to work under pressure and meet tight deadlines

Candidate with less experience will be considered as Senior Marketing Officer

Responsibilities:

Support the development and on-going maintenance of promotional campaigns

Manage the end-to-end marketing process from campaign design, system specification, marketing collaterals development, campaign logistics, budgeting, gift-fulfilment process, conducting UAT to post-campaign monitoring and support

Support the development of value-added services from partners sourcing, project management, to on-going maintenance and evaluation

Conduct market analysis on value-added services and promotions

Develop marketing collaterals including marketing brochures, product factsheets, launch pack, presentations and other supporting sales materials

Update and maintain the marketing collaterals for all channels in order to meet the latest internal and/or regulatory requirement

Manage the deployment of partnership projects, work closely with product, operation, IT, finance, marketing, customer services, and digital team, legal and compliance teams on service deployment, on-going maintenance and ensure internal alignment

Design and implement analytics to measure effectiveness of marketing campaigns and value-added services to optimize strategic ROI

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