Assistant Marketing Manager - Australian Market

Purpose of Position

• CASETiFY is one of the leading global lifestyle brands to offer customisable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression. 

Job Description

• Responsible for planning and implementing marketing activities, including but not limited to paid and organic digital channels , KOL marketing,  Email Marketing, CRM & PR 


• Prepare reports on marketing and sales metrics


• Design local marketing calendar 


• Manage local performance marketing - SEM / Display / Social Ad / KOL etc 


• Create innovative and localized marketing campaigns according to global marketing directions 


• Manage local KOL agency for creating paid KOL campaign - paid & free 


• Develop marketing metrics, goals, and KPIs to measure and track business results.


• Track weekly / monthly / quarterly channel KPI targets to manage budget and resources effectively

Requirement

• Bachelor degree or above in Business, Marketing discipline or equivalent.


• 5+ years experience in marketing or related field in Australia


• Strong local marketing understanding and resources 


• Knowledge in e-commerce and digital marketing is essential 


• Excellent command of English 


• Strategic problem solving skills, using creative thinking to achieve targets


• Strong planning, analytical, creative, result-oriented, and able to work independently


• Ability to work under pressure, be reactive and meet tight deadlines


• Proficient in Google Analytics and other digital metrics 


• Basic understanding and use of Adobe Photoshop

#HKAU