Assistant Marketing Manager, Estee Lauder, Cliqniue

Description

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  360° Marketing Campaign Support and Execution

  
  
  
  
  • Work with the Marketing Manager to translate campaign strategies into detailed implementation plans and timelines.
  
  
  • Support the roll-out of full 360° marketing campaigns across consumer touchpoints (VM, in-store, digital, CRM, social, PR, and media) ensuring all assets and communications are on-brand and delivered on time.
  
  
  • Coordinate with agencies, vendors, and partners to adapt, localize, and produce creative materials and collaterals according to brand guidelines.
  
  
  • Drive execution of localized campaign initiatives and provide hands-on support in launching and monitoring national campaigns.
  
  
  • Ensure consistent communication of campaign progress and issues to the Marketing Manager.
  
  
  
  

  Trade, Retail, and Omnichannel Activation

  
  
  
  
  • Support development and execution of POS and retail marketing activations to achieve sales targets and product growth objectives
  
  
  • Liaise directly with internal teams, retailers, malls, and external business partners to facilitate logistical arrangements for promotional events.
  
  
  • Propose ideas for retail promotions, joint promotions, and other possible collaborations
  
  
  • Coordinate in-store and online activation synergy to maximize brand presence across channels.
  
  
  
  

  Product and Forecast Administration

  
  
  
  
  • Prepare and coordinate forecasting for new launches, GWPs, and samples for selected product portfolio
  
  
  • Review sales, stock, and KPIs for assigned products or campaigns and prepare status updates or action plan proposals for higher-level review.
  
  
  
  

  Reporting, Analysis, and Insight

  
  
  
  
  • Track and report on campaign and retail performance, extracting key insights to be shared with the wider team for further action.
  
  
  • Gather and analyze market intelligence, competitor activities, and consumer trends to help inform ongoing strategies.
  
  
  • Prepare regular and ad hoc reports—including post-campaign performance, retail effectiveness, and budget updates
  
  
  
  

  Budget and Administrative Support

  
  
  
  
  • Assist the Marketing Manager with monitoring A&P budget utilization and maintaining proper documentation for purchase orders, invoices, and payments.
  
  
  • Ensure accurate processing of administrative and financial paperwork associated with campaigns and activations.
  
  
  
  

  Teamwork and Collaboration

  
  
  
  
  • Take an active part in departmental meetings, project briefings, and cross-functional collaborations.
  
  
  • Guide and support junior team members in daily marketing tasks as needed, ensuring high standards and adherence to directions from management.
  
  
  
  

Qualifications

•    Bachelor’s degree in Marketing, Business, Communications, or related field.
•    5-7 years of marketing experience, ideally in beauty, luxury, or FMCG sector.
•    Demonstrated experience supporting integrated campaigns and retail activations in a fast-paced environment.
•    Strong organizational, coordination, and project management skills.
•    Proactive, detail-oriented, with strong communication skills and teamwork mindset.
•    Excellent English and Chinese language skills.
•    A passion for brand building and consumer engagement.