Assistant Vice President, Digital Strategy & Governance

About FWD Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD's customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information, please visit www.fwd.com

PURPOSE

Lead key pillars of Group Digital Strategy & Solutions and work with country stakeholders

KEY ACCOUNTAIBILITIES

• Deliver and design digital framework to add incremental leads to FWD's key digital channels and including Omne, Cube and OneWeb with all BUs
• Work with all cross functional teams within Group Digital team. Specifically with digital platforms team on identifying incremental lead sources for the platform (Cube/OMNE) as recipients of additional leads. Furthermore, manage data analytics and linkage with data monetisation campaigns by Data team/
• Drive and find additional opportunities with BU counterparts on how to add incremental impact on key leads generation activities
• Track all additional leads generation figures and conversion rates with all BUs and internal functions including and not limited to: Group Distribution teams, Marketing, Partnership teams
• Develop and deliver leads dashboard and KPIs to track performance of leads generation activities with BUs
• Map out on quarterly basis key performance of leads per channel to get wholistic view of each BU's leads status
• Orchestrate Distribution SteerCo for both Agency and Banca engagements
• Identify key initiatives to increase leads with BU stakeholders and other key function owners such as distribution/partnership/Banca
• Design a digital solution to connect the dots of leads flow at each of BUs for End-to-End connectivity and tracking
• Delivery of leads solution that will lead to incremental leads, nurturing and conversion
• Design and deliver leads flow in digital marketing scope with BUs for leads nurturing

QUALIFICATIONS / EXPERIENCE

• Graduated from a recognised university, with major in business management, with excellent communication skills
• Hands-on experience in Insurance and domain expert in digital marketing and leads
• Understand dynamics of insurance operations and key CRM digital tools
• Understanding of sales metrics and digital sales management tools

KNOWLEDGE & SKILLS

• Experience in navigating in matrix organizations
• Good understanding or passion for digital transactions and metrics (eCommerce, Digital marketing KPIs)
• Good communication skills, good English listening, speaking, reading, and writing skills. Knowledge of an Asian language is desirable
• Working experience in insurance industry is preferred, with solid Life Insurance Domain knowledge.
• Solid project management skills and attention to detail