Associate Director, Digital Marketing Transformation

About FWD Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD's customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information, please visit www.fwd.com

For more information about FWD Hong Kong, please visit www.fwd.com.hk/.

The Job

• Support the management and operation of the online Direct-to-Customer (DTC) insurance sales channel for FWD HK
• Assist in designing and optimizing the end-to-end customer journey, including Online-only and Online-Merged-Offline (OMO) sales conversion
• Oversee day-to-day online operations, including:
  
  • Digital content development (text, image, video)
  • Social media account management
  • Online traffic generation and lead qualification
  • Driving optimized sales conversion
• Collaborate on implementing technological and operational solutions, leveraging tools such as data analytics, generative AI, RPA, and messaging technologies
• Work closely with internal teams and management to ensure smooth execution and alignment with business objectives

The Person

• Bachelor's degree with 8+ years of experience in online digital sales and marketing, preferably in life insurance or digital brokerage
• Hands-on experience in operating online sales and marketing initiatives with measurable business impact
• Solid knowledge of SEO, SEM, and social media management for sales and marketing
• Familiarity with data analytics and digital tools for online sales optimization
• Understanding of insurance customer journey and OMO integration
• Strong execution capability with strategic awareness
• Collaborative mindset and ability to work in a fast-paced, technology-driven environment
• Flexible and adaptable to changing priorities; willing to work extended hours when necessary

We offer 5-day work, 20-22 days annual leaves, excellent learning & development opportunities and an attractive package to the right candidate.

Information collected will be treated in strict confidence and used solely for recruitment purpose. The company will retain all applications no longer than 24 months of which will be destroyed thereafter. When there are vacancies in any of our subsidiaries, holding companies, associated or affiliated companies of, or companies controlled by, or under common control with the Company during that period, we may transfer your application to them for consideration of employment. We are an equal opportunity employer. We do not discriminate on the basis of race, sex, disability or family status in employment process.