Associate Director (Financial Communications)

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

As an Associate Director in our Financial Communications practice, you are expected to manage day-to-day client activities and provide guidance to junior team members through ongoing counsel and effective delegation. You will contribute to Burson’s performance by managing client relationships, satisfying and delighting clients, helping, generate new business and growing existing accounts. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.

What you'll do:

• Lead and manage day-to-day activity on multiple financial or professional services accounts building excellent client, media and team relationships.


• Client’s first port of call for daily updates, advice and knowledge.


• Strong media relations skills and network, particularly for regional and international financial/business outlets.


• Contribute to the development of a strategic plan for clients’ overall media relations and thought leadership programs.


• Delivery to deadlines, maintaining a close eye on quality and keeping the client fully up to date on the execution of PR plan. Joining a fast-paced team delivering high-impact services to its clients.


• Maintain good records of all client meetings, events, etc.


• Compile monthly report of client activities

Experience that contributes to success:

• Degree holder in Language and Communications, Journalism, Translation or other related disciplines; Finance and Accounting would be a plus.


• Minimum 12 years of relevant experience (Journalist, PR agency, consulting or financial institution).


• Capable of multitasking on multiple projects – managing priorities and meeting deadlines, while maintaining a high attention to detail.


• Good knowledge of financial markets and professional services sectors.


• Excellent written English and Chinese with good communication skills.


• Able and willing to serve a versatile portfolio of clients.


• Capable of developing network and participate actively in business development.


• Proven presentation and strategic planning capabilities.

*The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.

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