Associate Director, Product Proposition

1. Market Research & Product Proposition

• Monitor HK and Mainland insurance market trends, competitor movements, and client segment dynamics to identify business opportunities
• Analyze research insights to enhance product positioning and identify product gaps
• Drive product design and innovation across protection, health, savings, retirement, and legacy solutions
• Manage end-to-end product approval process and secure stakeholder buy-in (senior management, regional, distribution)
• Partner with distribution to refine product positioning, gather feedback, and enhance marketability

2. Product Development & Management

• Collaborate with internal functions to ensure feasibility and effective execution of product initiatives
• Lead product development projects using structured project management and operating guidelines
• Prepare and oversee product materials, ensuring accuracy and quality of deliverables
• Act as product SME across initiatives (e.g. regulatory changes, operational enhancements, business projects)
• Drive seasonal campaigns and product initiatives aligned with market and business needs

3. Channel Communication

• Represent the product team to communicate product propositions, key selling points, and support materials across channels

4. Product Strategy

• Support the development of forward-looking product strategy and roadmap to achieve business targets

5. People Management

• Coach and develop team members to enhance capabilities and team performance

• Bachelor’s degree holder
• Minimum 8 years of life insurance experience in product development/management
• Strong understanding of HK insurance products, customer needs, and sales processes (Mainland exposure is a plus)
• Excellent stakeholder management, presentation, and communication skills
• Proven ability to manage multiple initiatives and optimize resources
• Strong written and spoken English, Chinese, and Mandarin