Associate Director, Product Strategy, Life Insurance, 1.5+B

Company : Morgan Mckinley

Job Description - Associate Director, Product Strategy, Life Insurance, 1.5+B

About the company

A global insurance firm with a strong presence throughout the Asia region is seeking a senior, commercially minded leader to shape and launch life insurance product strategy at scale, directly influence business performance in a dynamic, fast-paced environment.

About the role

This high-impact role sits at the intersection of customer insight, product innovation and distribution, driving growth across bank and broker channels through data-led segmentation, compelling propositions and end-to-end product ownership.

Responsibilities

Own end-to-end product strategy, including ideation, design, launch, optimisation and performance monitoring
Partner with cross-functional teams (e.g. pricing, actuarial, marketing, operations, IT) to deliver effective, market-ready products
Define and lead the overall channel, customer and segment proposition strategy to drive sustainable growth across bank and broker channels
Develop and execute data-driven segment strategies, propositions and marketing initiatives to deepen market penetration
Design and implement channel-specific product compensation and sales incentive frameworks to influence desired behaviours
Lead customer campaigns and analyse performance to inform strategic recommendations and continuous improvement
Ensure sales channels are equipped with robust product knowledge, training tools and up-to-date market insights

Requirements

Degree in Business Management, Marketing, Finance, Economics or a related discipline
10+ years' experience in product strategy within insurance or banking
Strong knowledge of life insurance products, with experience in partnership or channel-based distribution preferred
Proven ability to lead product ideation, development and optimisation in a complex, multi-stakeholder environment
Strong commercial acumen with excellent analytical, problem-solving and project management skills
Demonstrated leadership capability with experience influencing senior stakeholders and managing teams
Excellent communication skills in English and Chinese, with strong presentation and negotiation ability

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Associate Director, Product Strategy, Life Insurance, 1.5+B

Job Description - Associate Director, Product Strategy, Life Insurance, 1.5+B

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