Audience Acquisition Manager

We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets .  These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

We are seeking an experienced and dynamic Audience Acquisition Manager to join our team for an advanced tech B2B event in Hong Kong. The ideal candidate will have a proven track record in building event visitor databases from scratch and executing successful digital campaigns. This role is crucial for attracting a diverse however relevant mix of nationalities and backgrounds, both Chinese and non-Chinese, to our event.

Key Responsibilities:

• Audience Development: Build and manage a comprehensive audience acquisition strategy that targets key demographics and firmographics and ensures a well-rounded attendee list.
• Digital Marketing: Plan and execute multi-channel digital marketing campaigns including email, social media, search engine marketing, and display advertising.
• Content Marketing: Develop and curate engaging content that attracts and retains event attendees, including blogs, webinars, videos, and social media posts.
• Data Management: Maintain and grow the event database, ensuring data accuracy and segmentation for targeted marketing efforts.
• Analytics and Reporting: Analyze campaign performance using various analytics tools, providing insights and recommendations to optimize campaigns as part of the always-on efforts.
• Budget Management: Manage the audience acquisition budget, ensuring cost-effective use of resources to achieve marketing goals.
• VIP Recruitment: Collaborate with the Partner Marketing Manager to identify and recruit VIP buyers and guests for the event.
• Event Support: Work closely with the event operations team to ensure a seamless attendee experience from registration through to post-event follow-up.

Qualifications

• Proven experience in building event visitor databases from scratch, particularly in the B2B sector and event space.
• Strong expertise in digital campaign planning and execution, with a deep understanding of paid, social and direct marketing.
• Proficiency with marketing automation tools such as Eloqua, HubSpot, and Marketo.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication and interpersonal skills, with the ability to build and maintain relationships with stakeholders and partners.
• Self-motivated and results-oriented, with a proactive approach to problem-solving.
• Familiarity with the tech, energy, mobility or AI sectors is a strong plus.
• Experience with the media landscape both in China and outside China will be a strong plus.
• Language requirement: English and Mandarin, with Cantonese as a plus.

Additional Information

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.