AVP/Senior Associate, Customer Segment & Portfolio Science

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Responsibilities

• Execute business strategies to improve portfolio quality and profitability of the Bank's target customers
• Assist to lead different segment portfolio and cross-team projects/campaigns to maximize business revenue
• Implement effective marketing and engagement plans as measured by the growth of quality customer base, new fund and portfolio balance, product penetration and customer revenue
• Responsible to develop and build a customer-centric E2E segment journey and contextual nudges to address customers' needs grow customers' satisfaction
• Use data-driven approach to help review all marketing campaigns and channels to maximize business growth
• Assist to host and manage customer engagement events and activities to groom customers' stickiness and satisfaction

Key Accountabilities

• Responsible for formulating and launching all portfolio, engagement, and customer loyalty marketing campaigns/programmes, leveraging AI-driven insights to expand customer portfolios, attract qualified customers, and maximize AUM balance, total product penetration, and revenue.
• Prepare comprehensive campaign evaluation reports, utilizing AI and data analytics to assess campaign effectiveness, identify trends, and provide data-driven recommendations for optimization.
• Work within the team to explore sub-segment/micro-segment strategies, applying AI and advanced analytics to develop tailor-made campaigns/offers that deepen portfolio engagement and stimulate cross-selling investment and insurance opportunities.
• Utilize advanced data analysis and AI tools to summarize findings, develop predictive models, and provide strategic recommendations for management decisions that drive significant business impact and growth.
• Liaise with related business units, branches, and channels to ensure all marketing campaigns and initiatives, are properly deployed and integrated.
• Establish effective relationships and ensure smooth communication with both internal and external stakeholders.
• Ensure smooth implementation of marketing campaigns and events; operations, workflows, and processes are effective, and adhere to compliance with internal and external guidelines.
• Support on department A&P expenses management.
• Provide support to the supervisor on any projects related to regional or other business new initiatives.

Requirements

• Degree holder with major in Business Administration, Finance, Economics, Marketing or other related discipline
• Sound knowledge in Consumer Banking Business
• Skillful with knowledge in Artificial Intelligence ( AI ) do drive business growth and innovation
• Strong independence, proactive, flexible with passion to make things happen
• Can-do attitude, self-motivated, result-driven and able to work under pressure with multiple deadlines
• Willing to take up any new and ad-hoc tasks that assigned anytime
• Good team player with strong communication and interpersonal skill
• Good command of both written and spoken English and Chinese
• Conversant with PC application including MS Excel, PowerPoint and Word

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates will be notified.

Location:
One Island East

Job:
COO Office/Business Mgt & Support

Schedule:
Regular

Employee Status:
Full time