Assist in developing branding and marketing strategy
Generate creative ideas for integrated communications, including ATL, BTL and digital campaigns
Participate in all stages of the creative process, from brainstorming to conceptual development, thereby contributing to campaign ideas and strategies
Deliver written materials in a variety of formats, including generating brand name, packaging copy digital content (eg: web, video, info/micrographics, social media), print collateral (ad campaigns, brochures)
Requirements:
Minimum 3- 5 years related experiences with focus on creative copy writing in advertising agency;
Creative mindset with a strong sense of advertising and marketing
Solid conceptual thinking and strategic skills;
Excellent written and presentation skills Chinese and English
Strong sense of responsibility and well-organized;
A good team player able to work independently under tight schedules;
Proven experience for ATL/BTL/integrated campaigns is a must;
Immediately available is an advantage;
Print collateral (ad campaigns, brochures)
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