Branding & PR Lead - Financial Services (85K)

Salary :

$81,000 - 90,000 yearly

Company : Morgan Mckinley

Job Type : Full Time

Hong Kong

Job Description - Branding & PR Lead - Financial Services (85K)

About the Role We are seeking a seasoned Branding & PR Lead to own the end-to-end brand narrative and reputation of a fast-growing, regulated financial services organisation. This is a strategic leadership role reporting directly to the Head of Marketing. You will be the guardian of brand consistency, the architect of high-impact campaigns and events, and the face of media and publicity efforts.

Key Responsibilities

Establish and enforce brand architecture, guidelines, visual identity, tone of voice and digital asset standards
Act as the single point of approval for all external brand assets and partnerships
Design and lead integrated 360° brand campaigns (ATL, BTL, digital, social, content)
Conceptualise, plan and execute flagship events, sponsorship programmes, thought-leadership summits, product launches (target 8-12 major activations per year).
Lead a small team and manage external agencies (creative, PR, event, media monitoring).
Partner closely with Business Units, Compliance, Legal, Investor Relations and C-suite to align all external communications.

Requirements

Minimum 10 years of progressive experience in branding and public relations, with at least 5 years in a regulated financial services, banking, asset management or fintech environment.
Proven track record of leading multi-channel brand campaigns and large-scale events with measurable business impact.
Bachelor's degree in Marketing, Communications, Journalism, Business or related field.

Skills & Competencies

Deep understanding of brand governance frameworks and brand architecture in regulated industries.
Exceptional strategic, creative and project-management skills.
Strong media network and proven ability to generate positive publicity
Fluent in English and Mandarin (Cantonese is a MUST).

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Branding & PR Lead - Financial Services (85K)

Job Description - Branding & PR Lead - Financial Services (85K)

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