Branding Manager, Expanding Chinese Bank

Your new company

• Our client is an expanding Chinese securities firm with a growing presence in Hong Kong. To continue to strengthen their market position, they are seeking a dynamic Branding Manager to lead their branding and integrated marketing efforts. This is a pivotal role that will shape their brand identity and reputation in the financial services industry.

Role Overview

• Lead and mentor a small team of 2 professionals.
  
• Drive the firm's branding strategy with a strong focus on positioning and identity.
  
• Oversee integrated marketing initiatives, including PR, media relations, corporate communications, and event management.
  
• Develop and implement marketing strategies that support business growth and enhance brand visibility.
  
• Build and maintain strong relationships with Hong Kong media outlets to enhance visibility.
  
• Collaborate with internal stakeholders to ensure consistent messaging across all channels.
  

Your new role

• Develop and execute branding campaigns aligned with business objectives.
  
• Design and roll out marketing strategies to strengthen market presence and support product promotion.
  
• Manage marketing, PR, and event management activities, including arranging events for new product launches and client engagement.
  
• Strengthen the firm's reputation through proactive media engagement.
  
• Monitor market trends and competitor activities to refine brand strategy.
  
• Provide leadership and guidance to the branding team.
  

What you'll need to succeed

• 6-8 years of relevant working experience in branding, marketing, communications, or event management.
  
• Proven experience managing a small team in a branding/marketing role.
  
• Strong knowledge of securities products and the financial services industry.
  
• Excellent communication skills in Chinese (Mandarin/Cantonese) and English.
  
• Established connections with Hong Kong media and a solid understanding of local PR practices.
  
• Strategic thinking with hands-on execution ability.
  

What you need to do now

• If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Keith Ho now @ 22307474. Alternatively, you can send Keith your CV to [email protected]. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.