Business analyst/project manager, Digital Marketing & System (Internet Finance)

Job description

1. Boost digital banking revenue by planning and implementing marketing projects and campaigns
2. Closely monitor and evaluate the effectiveness of the planned marketing campaigns
3. Keep abreast of the market intelligence and identify digital marketing opportunities for marketing programs
4. Assist Section Head to establish and manage the various promotion and advertising campagin
5. Handle ad-hoc tasks assigned by Department Head/Depuy Department Heads
6. Formulate and develop strategic marketing plan according to the departmental goals and Bank’s targets
7. Spearhead the development and implementation of marketing programs, direct and drive excellence in the execution of marketing campagin
8. Liaise and work with other internal departments and external vendors on implementing marketing activities
9. Analysis and review the effectiveness of marketing programs to ensure the achievement of established objectives and performance
10. Perform competitor analysis and identify market trend and consumer insights for the exploratory of business opportunities
11. Assist in testings to ensure the marketing events be able to launch in e-Banking or Mobile Banking APP

Requirements

1. University graduate with major in Management, Finance, Marketing or related disciplines
2. At least 4 years of retail banking and marketing experience
3. Candidates with marketing system experience (e.g., mobile banking APP, marketing automation tools, or data analytics platforms) are highly preferred
4. Strong IT background (e.g., mobile banking app basic coding, API integration, or digital platform management) will be an advantage
5. Sound marketing experience
6. Good analytical, organization, communication and interpersonal skills
7. Excellent command of spoken and written English and Chinese
8. Highly developed, demonstrated teamwork skills