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Key Responsibilities
Lead end-to-end change management from discovery through planning, execution, and post-launch hypercare to drive confident adoption of the new customer platform.
Conduct change impact assessments across customer journeys, stakeholders, channels, and assets.
Coordinate closely with cross-functional teams (Business, IT, Distribution, Customer Service, Marketing, L&H, and W&P) to align on change activities.
Develop and manage change readiness deliverables including FAQs, guidebooks, training materials, rollout plans, and communication packs.
Drive client and channel communications throughout the launch lifecycle (pre-launch, pilot, launch, and post-launch) via eDM, SMS, push notifications, and other channels.
Plan and execute internal and frontline enablement activities such as train-the-trainer sessions, webinars, agency training, and advisor briefings.
Coordinate updates to all impacted collaterals and channel materials (client letters, leaflets, website content, guides, etc.).
Support pilot and launch readiness, including onboarding, incident management, and launch-day support.
Monitor post-launch adoption, gather feedback, and drive continuous improvement through hypercare and ongoing education.

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