A large Financial Institution is seeking a high-caliber Senior Marketing Manager to champion large-scale sponsorships, drive audience engagement, manage external partnerships, and high-profile celebrity engagements.
About the role
Reporting to the Director, this unique individual contributor role offers the autonomy to masterfully orchestrate multi-channel campaigns and on-ground activations that define the public face of an industry giant.
Responsibilities
Lead the end-to-end execution of high-impact marketing and sponsorship campaigns, from initial content development to large-scale on-ground activations.
Direct and manage high-profile celebrity engagements and external partnerships to maximize market presence and audience reach.
Plan and deploy integrated advertising and publicity strategies to ensure consistent, high-visibility messaging across all platforms.
Act as the primary liaison between internal business functions, PR firms, and production houses to ensure seamless project delivery.
Maintain absolute consistency in visual identity and messaging across every internal and external touchpoint.
Oversee comprehensive marketing budgets and analyze campaign data to provide actionable post-program reports.
Manage complex timelines and cross-functional deliverables to ensure all initiatives are executed efficiently and on schedule.
Requirements
At least 10+ years in marketing, campaign management, or related senior roles, preferably within large financial institutions.
A Bachelor's degree or higher in Marketing, Communications, or a business-related discipline.
Proven track record in managing high-profile celebrity engagements, sponsorships, and external agency relationships.
A sharp eye for detail and a sophisticated sense of design aesthetics to ensure consistent identity across all platforms.
The ability to multitask and lead complex, fast-paced projects with precision, from budgeting to final reporting.
Fluency in English and Chinese, with the interpersonal skills to influence stakeholders at all levels.
Expert-level knowledge of social media trends and digital marketing tools, paired with proficiency in Excel and PowerPoint for data-driven reporting.
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