Content Editor

Founded in 2005, Hypebeast is a leading platform for men’s contemporary fashion and culture that highlights curated brands and emerging lifestyles through editorially-driven news and features. Its devotion to discovery has made it one of the premier online destinations for fashion and lifestyle editorial and news. Currently operating in over 15 markets, readers can stay up to date with the latest culturally-relevant news and developments on men’s fashion. Hypebeast is looking for a Content Editor to join our rapidly developing team. We require a creative and data driven mind who understands the world of fashion/culture and understands both editorial and social media platforms. This role requires a detailed understanding of publishing tools, analytics tools and social marketing technology along with all native platforms (Instagram, Twitter, Facebook, YouTube, and more), in order to drive business goals such as audience growth, engagement, acquisition and reach. An in-depth knowledge of brands, culture and fashion is a must, but also the ability to spot trends and report on them using words and short-form video.

Responsibilities:

Produce daily content, both news and features, for the website and social media platforms, while ensuring the direction is in alignment with the Hypebeast brand.

Follow and contribute to a content calendar across editorial, social and video, while aligning with the global team to produce a constant stream of short form videos.

Identify emerging subcultures and new communities that Hypebeast can grow into, in order to expand our audience reach and strategize growth.

Execute publishing strategies while ensuring all output, be it on the website or social media, are accurate, punctual, original and in line with our scope of coverage.

Work closely with Hypebeast HQ in Hong Kong to ensure editorial alignment.

Requirements:

3+ years of professional experience in content creation, ideally across website, social media and video (brand or agency).

Proficient in WordPress; Basic in Photoshop and Premiere Pro (or other similar video editing software).

Excellent English verbal and written communication skills.

Passion for social media content creation is preferred, with creative and out of the box thinking, and a collaborative person who loves to work in a team.

Flexibility to work nights and weekends.

The candidate is at the cutting edge of the cultural zeitgeist; understanding internet, social and youth culture and how to credibly and sensitively work within it whilst maintaining brand integrity.