We are currently seeking a high calibre professional to join our team as a Content Strategist.
In this role you will:
Strategy Development: Create, maintain, and execute comprehensive content strategies that align with business objectives
Content Planning & Auditing: Perform audits on existing content to identify gaps and manage editorial calendars for the website and social media
Research & Audience Targeting: Analyze market trends and user behavior to identify target audience needs and pain point
Governance & Brand Voice: Define and enforce tone of voice, messaging frameworks, and content guidelines across departments
Collaboration & Analytics: Work with SEO, marketing, and design teams to create content while using data to measure engagement and ROI
To be successful you will need:
5-6 years in content-related roles (e.g., content marketing, copywriting, editing) preferred
Exceptional writing, editing, and storytelling skills. Strong analytical skills to evaluate data and content performance
Familiarity with content management systems (CMS), SEO tools, and social media platforms
Bachelor's degree in Communications, Marketing, Journalism, or a related field
Opening up a world of opportunity www.hsbc.com/careers
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Issued by The Hongkong and Shanghai Banking Corporation Limited.
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