Content Strategist

We are currently seeking a high calibre professional to join our team as a Content Strategist.

In this role you will:

• Strategy Development: Create, maintain, and execute comprehensive content strategies that align with business objectives
• Content Planning & Auditing: Perform audits on existing content to identify gaps and manage editorial calendars for the website and social media
• Research & Audience Targeting: Analyze market trends and user behavior to identify target audience needs and pain point
• Governance & Brand Voice: Define and enforce tone of voice, messaging frameworks, and content guidelines across departments
• Collaboration & Analytics: Work with SEO, marketing, and design teams to create content while using data to measure engagement and ROI

To be successful you will need:

• 5-6 years in content-related roles (e.g., content marketing, copywriting, editing) preferred
• Exceptional writing, editing, and storytelling skills. Strong analytical skills to evaluate data and content performance
• Familiarity with content management systems (CMS), SEO tools, and social media platforms
• Bachelor's degree in Communications, Marketing, Journalism, or a related field

Opening up a world of opportunity
www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

https://www.youtube.com/embed/QmZ7Un5gR8c?si=LCa6slfBqlUlxUE-