Creative Editor

Company : Sun Life Financial, Inc.

Job Description - Creative Editor

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

To craft compelling creative and marketing content across various platforms, in line with our Brand identity and personality. This role will focus on developing and leading the creative development of the content as well as refining the written components that complement our visual assets, ensuring a cohesive and impactful message across all marketing channels.
Lead the creative/ multimedia function and work with the multimedia designer to create integrated marketing assets for web, digital advertising, email campaigns, events, social media, print collateral, and video projects.
Develop engaging copy and narratives that align with and enhance multimedia content for marketing campaigns.
Optimizing content creation standards and messaging consistency across different platforms.
Provide creative input and written briefs (and copy) for video productions, including scripts for evergreen digital content.
Craft compelling narratives and copy for executive presentations, working closely with the designer to ensure visual and textual elements are in harmony with each other.
Lead in the use of Gen AI to reduce turnaround time and significantly increase the productivity of the function , ensuring the written content aligns with and enhances these visual innovations
Edit and refine content to maintain brand voice and style across all marketing materials
Hands-on support of multimedia asset creation and delivery maybe needed in busy periods.

Preferred skills

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
Experience with AI content generation tools (e.g., Jasper, Copy.ai, Higgsfield.AI etc).
Strong understanding of UX writing principles
Knowledge of multimedia production workflows
Familiarity with brand management systems
Regularly addresses complex creative challenges requiring original solutions (e.g., adapting brand voice for new markets)
Solves varied problems including cross-platform consistency issues and AI integration barriers
Manages interdependent tasks like coordinating visual and textual elements across global campaigns
Optimizing AI-generated content while maintaining brand authenticity

Qualifications

Bachelor's degree in Marketing, Communications or related field
Minimum 9+ years experience in creative content development
Certification in digital marketing (e.g., Google Analytics) preferred
Proven portfolio of multimedia marketing projects

Responsibilities

Creative Leadership and Asset Development: This accountability involves taking overall responsibility for the creative and multimedia function, fostering collaboration with the multimedia designer, and spearheading the creation of integrated marketing assets.

Copywriting and Narrative Development: The focus is on crafting compelling narratives and engaging copy that resonate with the target audience. This includes developing content for marketing campaigns, executive presentations &video production.

Content Optimization and Consistency: Establishing and maintaining high standards for content creation. Implementing processes to ensure messaging consistency across all platforms and refining content to align with the brand's voice/style

AI Integration and Productivity Enhancement: Leading the integration of Generative AI technologies is a key aspect of this role. The goal is to leverage AI to streamline workflows, reduce turnaround times, and significantly boost productivity.

Cross-Platform Content Creation: This accountability encompasses the development of diverse content types across multiple platforms. From web and digital advertising to email campaigns, social media, print collateral, and video projects, the role demands versatility in content creation

Job Category:
Marketing

Posting End Date:
29/06/2026

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Creative Editor

Job Description - Creative Editor

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