Credit Card Business Manager

Company : Bank Of China (Hong Kong) Limited

Job Type : Full Time

Hong Kong

Job Description - Credit Card Business Manager

Responsibilities:

Assist to execute the development strategies of credit card business, including managing customer segments, expanding multi-channel of card issuance, and coordinating cross-selling activities with relevant units to enhance active cross-sell ratio and market penetration rate
Design and implement initiatives to acquire new customers and stimulate spending from existing cardholders. Develop strategies for brand building and promotional campaigns to drive credit card usages and achieve business goals
Maintain ongoing collaboration with different business units to jointly market high potential co-branded card customers, thereby expanding customer contribution
Assist in designing incentive reward programs and products training for frontline staff
Follow up on internal and external coordination and frontline communication to ensure smooth promotion execution, and handle daily inquiries related to credit card promotions
Maintain and manage credit card products while defining product features, establishing merchant partnerships and developing marketing campaigns. Coordinate with internal departments and external vendors to enhance service delivery and execute promotion campaigns. Handle customer inquiries related to credit card promotions and assist in monitoring expenses and analyzing the effectiveness of marketing activities
Conduct analysis of customers' card usage behavior, liaise with Credit Risk Department to provide timely recommendations and adjust credit limit allocations accordingly
Assist in driving business innovation initiatives, developing customer segmentation models for effective resources allocation, and enhancing business performance through diversified promotional channels

Requirements:

Bachelor Degree or above
Minimum 8 years of relevant experience, preferably with experience in credit card promotions and product management
Familiar with credit card business operations and functions of different departments
Proficient in spoken and written Chinese (including Mandarin) and English
Strong communication and interpersonal skills
Competent in MS Office applications, including Word, Excel, PowerPoint etc.

If you are applying for in-scope position(s) under the Mandatory Reference Checking Scheme (i.e., A role carrying out regulated activities licensed by the IA, SFC & MPFA), you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course. For details, please click here .

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Credit Card Business Manager

Job Description - Credit Card Business Manager

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