Digital Marketing Manager

Job Description 

As a Digital Marketing Manager at Live It China, You will join a world-class marketing and product development team responsible for product innovation and growth. The team is responsible for the products growth though effective implementation of the digital marketing strategies. You are encouraged to engage closely with our users and the team to implement the company objectives of running a free digital platform for language learners.

You coordinate with the internal Marketing, Sales and Product Development team to support respective missions, ensuring consistency in voice and cultivating a social media referral network.

You execute marketing solutions and improve the marketability of the product along company objectives. You understand to communicate any challenges with your teammates in an efficient manner while trying to find solutions. At any given time, you remain a teachable and fair team member that seeks to go beyond yourself.

Key Responsibilities:

• Execution of Search Engine Optimization on a continuous basis


• Devising strategies to drive online traffic to the company’s product


• Managing e-mail marketing campaigns (EDM) and newsletter updates


• Evaluating customer research, online market conditions and competitor data


• Implement and manage the digital strategy or subsidiary campaigns within required timescales and budgets


• Assist in managing and expanding of the company’s global outreach and network of Live It China Representatives


• Implement qualities, standards and performance indicators for marketing initiative, campaigns and the integrity of the network


• Give best suggestions to drive user registration and sustainability of the product


• Continuous review and active management of website and other online assets


• Review new technologies and keep the company at the forefront of developments in digital marketing


• Contribute to team effort, work and operate on special projects independently 

Preferred Qualifications:

• Bachelor’s degree (Major in Digital Marketing, Computer Science, Technology or related discipline)


• Fast learner with ability to adapt to changing environment and product development


• Minimum of 3 years’ experience in a business development or marketing field


• Strong understanding of current online marketing concepts, strategy and best practice


• Online / SaaS or direct marketing experience is an advantage


• Experience in ecommerce, SED, PPC, CRM, EDM and social media is a plus


• Proficient communication and presentation skills, both verbal and written