Digital Marketing Manager

Responsibilities:

- Formulate and implement social media initiatives and campaigns to drive fans acquisition and engagements
- Oversee and manage all social handles not limited to YouTube, Instagram and others
- Operate Paid Search Campaign (SEM) to promote corporate brand and content
- Work closely with stakeholders, including content production, partnership, influencers to achieve business and marketing KPI
- Prepare and proofread external communication materials including press release, eDMs, social media post etc.
- Develop the overall growth strategy for our channel

Requirements:

- Degree holder in Business, Marketing, Communications or related disciplines
- Minimum 3 years of relevant experience in social media marketing especially Paid Search
- Familiar with digital marketing tools including Facebook Ad Manager, Google Ads, SEO and SEM
- Good command of both written and spoken English and Chinese
- Candidate with less experience will be considered for the position of Assistant Digital Marketing Manager or Senior Digital Marketing Executive