Digital Marketing Manager

Responsibilities

· Manage global brands social media initiatives for Mainland China market

· Provide consulting activities to fuel our clients’ social strategies and develop our scope on branding, community development, creative and media strategies

· Set objectives for social media effort and review ROI periodically through reports and presentations

· Adjust and refine social network services to reach client’s business objectives

· Analyze and provide recommendations on multilingual digital marketing

· Monitor potential competition and market change, new trends and development in the social media landscape

· Follow up on existing social media project, mainly focusing on Chinese platform: Douyin, Sina Weibo, WeChat, Youku, Little Red Book

· Work with team members and ensure quality on content publishing and provide real-time monitoring across social media channels

· Assist team leader on e-listening projects, Moderation and community Management

 

Qualifications

· Degree holder in Marketing or equivalence

· Minimum 5 years' digital marketing relevance working experience, prior digital marketing exposure within eCommerce, fashion, luxury or beauty industries will be an advantageous

· Experience on social listening, Sprinklr preferred

· Experiences in handling social media projects for Mainland China, HK & TW markets

· Experiences in managing media buy projects for China markets would be an advantage

· Experience on use of market insight to create compelling propositions

· Strong proven track record of launching digital marketing campaigns & content marketing showcases

· Rich experiences in designing and planning for clients on social media content, with ability in coordinating different parties such as ePR agency, creative firm, copywriter

· Data analysis experience to track ROI activities

· Fluency in English, Cantonese and Mandarin in both spoken and written

· Self-motivated, attention to details with strong sense of responsibility, and able to work independently 

· Excellent communication and interpersonal skills; able to interact with different levels of people

· Content and copywriting portfolio would be a plus

 

Benefits

Join an amazing and motivated team in brand new offices

5-day week with 2 days of work from home per week.

Salary will be commensurate with qualifications and experience.

Fringe benefits, where applicable, include double pay, annual leaves, sick leaves, medical benefits and mandatory provident fund.

 

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