Digital Marketing Manager- Social Media & Digital Analytics (30k - 40k)

The client is a Korean based Medical Beauty & Aesthetic group where they are expanding in their HK office, is now seeking a Digital Marketing Manager – Social Media & Data Analytics (HKD30k - 40k) to join their growing team

Responsibilities:

• Lead brand digital strategy.
• Build and maintain business data marts to visualize KPIs, measures in reports and dashboards to empower data analytic capability across functional teams.
• Drive implementation and enhancement of web analytics, tag management and visualization using tools i.e. Google Analytics, Hotjar / MS Clarity, MS Power BI suite.
• Plan and execute digital marketing campaign, including advertising, eDM, SEM, SEO, website content, etc; 
• Plan and manage social media (e.g. Facebook, Instagram, Weibo, Wechat, Xiaohongshu) activities including content creation, posting and monitoring social community to drive quality traffic to digital channels.
• Planned media budget and conducted Google and Meta media performance analysis to achieve performance KPI.
• Identify and document requirements for dashboards and reports with suggestions for better visualization and presentation.
• Assemble system performance statistics, analyze them and make recommendations for continuous improvement.
• Establish and maintain data dictionary, user guide and other related documentation.

Requirements:

• Bachelor degree with minimum 4 years of relevant experience in Digital Marketing, Web Analytics, Data Analysis and Visualization
• Experience in Google Analytics and tag management to track web traffic, access behavior, etc.
• High proficient in SQL, data modeling, and programming is a plus. 
• Able to articulate business processes / requirements / ideas to all levels with good communication and problem solving skills
• Good command of both written and spoken English and Chinese / Cantonese
• Immediately available is highly preferred

If you would like to apply for this Digital Marketing Manager – Social Medica & Digital Analytics (HKD30k - 40k) role or find out more, please click "APPLY NOW" or send your resume to arthurwong(at)lloydkarson.com quoting the reference: 134442

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