Director, Digital Marketing

About FWD Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD's customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information, please visit www.fwd.com

For more information about FWD Hong Kong, please visit www.fwd.com.hk/.

Job Summary

The incumbent will lead the digital marketing strategy and performance for Hong Kong's Digital Commerce - driving acquisition, retention, and cross-sell through data-driven campaigns, content innovation, and journey orchestration - so FWD captures rapid market growth and builds a leading digital brand presence.

The Job

• Set the digital marketing vision and performance plan for Digital Commerce (acquisition, retention, cross-sell) across paid, owned, earned, and partnership channels
• Maxi leads generated quantity and quality via targeted campaign, social media, search, etc. Optimize the CRM output with segmentation, data analytics, propensity model, and personalization to improve ROI
• Develop content and social strategies that elevate FWD's digital brand, value propositions, and product GTM storytelling
• Improve continuously on UX/UI and acquisition and nurturing journey with Growth/Design; implement marketing automation and lifecycle orchestration (triggers, nurtures, win-backs)
• Own the measurement framework (multi-touch attribution, CAC/LTV, ROAS); build dashboards and enforce test-and-learn roadmaps
• Plan and execute co-marketing with ecosystem partners, aligning messaging, shared KPIs, and efficient media mix
• Collaborate with local and group stakeholders, and Digital Selling team to orchestrate leads flow efficiently from end to end
• Ensure compliance and privacy standards (claims, disclosures, consent, data usage) across all marketing activities
• Build and mentor a high-performing team (Analytics, Products, Social/Content), fostering innovation and professional development aligned to the team's growth goals

The Person

• 10+ years of experience in digital marketing, eCommerce, or online brokerage
• Strong in designing creative content, product selling angles/ stories, and social/community engagement
• Proven success managing senior stakeholders and aligning strategies across local and group levels
• Experience leading analytics-driven marketing teams and performance media
• Advanced campaign orchestration, segmentation, and personalization
• MarTech/AdTech stack (CDP/CRM, tagging, analytics, experimentation)

We offer 5-day work, 20-22 days annual leaves, excellent learning & development opportunities and an attractive package to the right candidate.

Information collected will be treated in strict confidence and used solely for recruitment purpose. The company will retain all applications no longer than 24 months of which will be destroyed thereafter. When there are vacancies in any of our subsidiaries, holding companies, associated or affiliated companies of, or companies controlled by, or under common control with the Company during that period, we may transfer your application to them for consideration of employment. We are an equal opportunity employer. We do not discriminate on the basis of race, sex, disability or family status in employment process.