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Overview
Our client is a growing B2B technology company developing AI-driven solutions that help enterprise businesses to automate workflow; with clients across shopping mall, public sector, real estate, finance and NASDAQ companies. While they operate in a startup environment with a strong focus on innovation, product quality, and practical AI application.
What you will do:
- Identify the ideal customer profile (ICP) and deeply understand user pain points through conversations with current and prospective customers.
- Craft messaging that resonates with target audiences and reflects real business needs.
- Develop and maintain sales assets such as product decks, case studies, one-pagers, and marketing collateral.
- Produce content that supports both outbound and nurture-focused campaigns.
- Build strategic account lists to support Account-Based Marketing (ABM) and business development outreach.
- Plan and execute outreach campaigns across channels like LinkedIn, email, and other prospecting platforms.
- Track performance data and optimise campaigns based on key metrics and campaign conversion rates.
- Represent the product in virtual or in-person events, delivering engaging presentations and product pitches when required.
- Stay updated with the latest trends in digital marketing especially within the AI and automation space.
What you will need:
- 4+ years of experience in Software Sales, Business Development, Growth Marketing, or similar roles - ideally within B2B SaaS or technical software environments.
- Excellent verbal and written communication skills with the ability to craft compelling narratives.
- Strong presentation and storytelling ability for webinars and physical events.
- Solid analytical skills with experience using data tools for performance tracking.
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