Head of Marketing & Branding, APAC, Alternative Assets

Salary :

$121,000 - 2,400,000 monthly

Company : Michael Page

Job Type : Full Time

Hong Kong

Number of Applicants

000+

Let AI Supercharge Your Job Hunt!

JobCopilot scans 500,000+ company career sites daily to find jobs for you

Never miss an opportunity Save hours by auto-filling applications forms Land more interviews with tailored applications

Activate JobCopilot

Job Description - Head of Marketing & Branding, APAC, Alternative Assets

Proven track record marketing, brand strategy, or communication as a leader
Familiarity with alts products inc. Private equity, Private Credit, Hedge Funds

About Our Client

A global alternative investment firm offering diversified strategies across private equity, private credit, infrastructure, real estate, and hedge funds. The platform delivers institutional-grade solutions, leveraging deep sector expertise and integrated global resources to serve sophisticated investors seeking long-term value, differentiated alpha, and resilient multi-asset portfolio opportunities across market cycles.

Job Description

Drive operational, administrative, and strategic activities for the APAC Marketing & Branding function.
Transform an advertising-focused team into a long-term strategic branding organization centered on purpose-driven, locally relevant brand building.
Lead development and execution of regional brand strategy aligned with global positioning and APAC market dynamics.
Manage creative, media, and production agency relationships; prepare campaign briefs and oversee delivery of high-quality branding assets.
Coordinate end-to-end marketing campaigns for new products, key initiatives, and flagship events across the region.
Partner closely with business, product, and channel marketing teams to support growth priorities and commercial objectives.
Oversee brand governance, ensuring consistent execution of brand identity, messaging, and visual guidelines across all APAC markets.
Lead content creation, digital marketing, and storytelling initiatives tailored to regional audiences.
Develop marketing analytics, performance tracking, and reporting frameworks to measure impact and guide strategy.
Manage budgets, resource planning, and vendor oversight to ensure efficient and effective marketing operations.

The Successful Applicant

Solid years of experience in marketing, brand strategy, or communications, experience in asset management / investment management shops is a must. Familiar with alternative products including Private equity, Private Credit, Hedge Funds, etc. is a MUST
Proven leadership experience overseeing regional marketing or branding functions in APAC.
Demonstrated ability to evolve a traditional advertising model into a strategic, purpose-driven branding platform.
Strong experience managing creative and media agencies, including briefing, campaign development, and asset production.
Deep understanding of APAC consumer behavior, cultural nuances, and local market dynamics.
Ability to collaborate effectively with business, product, and distribution teams to align branding with commercial goals.
Strong strategic thinking, storytelling, and brand positioning skills.
Excellent project management capabilities with proven experience handling complex, multi-market initiatives.
Data-driven mindset with experience using marketing analytics and performance insights.
Exceptional communication, leadership, and stakeholder-management skills; ability to influence across a matrixed global organization.

What's on Offer

Good progression in a global platform

Original job Head of Marketing & Branding, APAC, Alternative Assets posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.

Auto-Apply to Similar Jobs

Share Job

Get your Resume Reviewed for Free

Automate Job Applications for Similar Jobs

Auto-Apply to Head of Marketing & Branding Jobs with your AI JobCopilot

Auto-Apply with AI

Similar Head of Marketing & Branding Jobs in Hong Kong

Get your Resume Reviewed for Free

Email address

Why are you reporting this job?

I think it’s a discriminatory or offensive

I think it’s fraudulent or a scam

I think it’s trying to sell something unrelated to the job / it’s asking for money

I think it contains incorrect or broken information

Other

All Job Ads are subject to GrabJobs’s Terms of Service. We allow users to flag postings that may be in violation of those terms. Job Ads may also be flagged by GrabJobs moderation team. However, no moderation system is perfect, and flagging a posting does not ensure that it will be removed.

Setup your job alert:

Frequency

By activating job alerts, I agree to GrabJobs Terms & Privacy Policy. I can unsubscribe to job alerts anytime. Skip

Head of Marketing & Branding, APAC, Alternative Assets

Job Description - Head of Marketing & Branding, APAC, Alternative Assets

Similar Head of Marketing & Branding Jobs in Hong Kong

Mobile Apps