Job Description - Head of Marketing - International School
Head of Marketing - International School
Hong Kong
Responsibilities:
Reports to the Principal and responsible for the full breadth of the marketing function of the international school
Play an active role in the wider school community in promoting the school, provide insight, advice and direction on marketing best-practice and the favourable presentation of the school
Implement effective targeting and promotion through different channels such as social media, events, networking, school and other websites, internet search, community advocacy, networking and print media etc.
Work closely with marketing team and senior management of the school to formulate the school’s marketing strategies, annual marketing plan and budget
Ensuring all marketing plans and activities are aligned with the school’s enrolment objectives and able to reach the key audiences in Hong Kong, Mainland China and internationally
Monitor marketing budget and evaluate the results
Provide marketing reports to the School Management Committee, Executive Committee and the Board of Governors
Work closely with the Admissions team to track the performance of marketing campaigns and initiatives to ensure follow-up
Ensure the school’s adherence to the brand style guide and licence
Requirements:
Degree holders in communications, business administration or marketing preferred disciplines with minimum 10 years solid experience.
Proven experience developing marketing plans and organising campaigns
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