Head of Retail - Global functions (Based in Hong Kong)

Purpose of Position

• CASETiFY is one of the leading global lifestyle brands known for our customizable tech accessories that champion self-expression. Since our launch in 2011, we have grown to be the most popular tech accessories company in the world (*most searched tech brand on Google as of July, 2022).


• We are a privately held company and have raised a Series A round at a valuation close to USD 1B in 2021. See here.


• CASETiFY is an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Tokyo and Seoul and our team comes from 20+ nationalities.


• We stand up for what we believe in by supporting causes that matter to us and our global community, including but not limited to gender equality, awareness of minority groups and sustainability.


• We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.


• Our co-lab program at CASETiFY empowers brands and creators to reach new audiences through the most personal devices that we carry everyday- their phone cases.


• We started to be a DTC company but have expanded our footprints into retail. Currently, we have 29 direct retail stores globally and counting.


• With our accelerating retail store growth globally, we are hiring a Head of Retail to drive further growth in offline sales. Reporting to the CEO, he/she will be mapping out an aggressive pipeline with country teams, overseeing overall P&L of the global stores, driving world class customer experience and value proposition, relationship programs, optimizing our day-to-day business omni-channel as well as leading  partnerships and marketing to in purpose to help us scale to the next level of growth.


• Country expansion experience and staff development are an important part of this role.

Job Description

• Empower CASETiFY to grow 10x in 5 years


• Strategize 3 years' global store expansion plan by country, map out store opening pipeline with country team supported by profitability analysis and ensure the retail presence aligns to the brand image and target community


• Build store tiering structures and strategies


• Develop a global retail standard operating procedure (SOP) and adopt it at the country level, for new store openings as well as daily store operations


• Develop an offline commercial calendar with VM execution which aligns with the global marketing calendar


• Work closely with the country teams and HR to build local retail competencies, set up the right structure and actively participate in recruitments


• Work closely with the production and logistics team to manage inventory replenishment and allocations at store level


• Lead store design team to develop a model-store concept and guideline with a standardized VM display system across different sizes of stores


• Manage monthly store P & L, revenue forecasts, operating expense, sales analysis data, operating reports and KPI setting


• Responsible for team building, coaching, training and development of all retail staff to ensure sales objectives and exceptional customer service standards are met


• Work closely with Tech team to identify technology in order to optimize in-store customer experience journey

Requirement

• Over 10+ years of experience in retail operations, expansion tactics


• Experience in multi-store management and store openings is a must


• Excellent project management and effective communication skills


• Good understanding of retail market trends with a strong business acumen


• Ability to handle multiple overlapping store openings across the US, CN, UK, AU, SEA, JP, KR, TW & HK and reprioritize when needed


• Willing to work in a high-growth, fast moving start-up culture


• Extremely detail-oriented and organized with strong analytical skills


• Goal oriented and possess entrepreneur mindset


• Ability to initiate changes according to trends and culture, identify and implement improved service practices and procedures


• create world-class customer experience programs and seamless customer journey through training, developing and leading by example


• Maintain brand standards within presentation and service


• Understand key performance metrics and tracking tools to provide market research, forecast, competitive analysis as well as consumer trends in order to translate results into actionable insights for the retail business


• Collaborate with regional teams and execute world-wide collaboration and business initiatives in the regional market


• Experience in working in a multicultural environment


• Innovative and growth mindset


• Excellent interpersonal and public speaking skills


• Fluency in spoken and written English