KERING EYEWEAR Assistant Trade Marketing Manager Travel Retail

Description

We are currently seeking an Assistant Trade Marketing Manager Travel Retail to join our Travel Retail team to support the development & execution of trade marketing strategy and plan (in line with brand & business priorities) across customers: promotions, visibility, and activation activities at regional level (APAC Market) to achieve business objectives

How you will contribute

Marketing/ Trade Marketing Development

Partner with commercial team to design yearly key account trade marketing plan in line with guidelines & business priorities to exploit sell out potential

Lead the implementation for all trade activities includes seasonal promotion, permanent visibility, digital & e-commerce

Develop and execute innovative retail marketing action plan to drive brand awareness and sales growth in a competitive marketplace.

Facilitate the product development process with regional product team & HQ and provide specific needs for the area

Provide monthly activity review & ROI analysis on implemented initiatives

Closely work with Internal & External stakeholders (e.g. HQ, commercial team, clients and suppliers) to handle project development, operational tasks and smooth coordination of projects on daily basis

Operation & Training

Develop full year training plan & provide training to retailer’s front-line staff

Manage Visual & animation updated align with Marketing calendar and Brand guideline

Manage marketing database & marketing calendar

Provide survey competition in region to provide trends and visibility initiatives, by executing regular market visits and preparing reports

Attend relevant local customers meetings and local buying days working closely with the sales team

Support special projects/ ad hoc requests

Who you are
Experience

Bachelor’s degree in Business Administration, Marketing or any business-related field.

3-5 years in similar roles with relevant experience in Travel retail or Trade marketing in premium category/ cosmetic industry/ fast moving consumer goods company

Experiences in wholesale and/or retail environment ideally with regional exposure

APAC market knowledge is a plus

Mandatory to speak English & Mandarin, Fluency in both spoken and written and good knowledge of Cantonese.

In-depth knowledge of Office Pack (Outlook, Power Point, Word)

Soft Skills

Self-motivated & passionate in Marketing/ Trade Marketing profile with entrepreneurial spirit

Strong interpersonal relationship & communications skills to build the effective account relationship with clients, team player

Result driven, proven strong organizational, problem-solving and analytical skills with attention to details

Innovation, creativity, and open-minded approach

Multiple-tasking and flexible in accommodating ad-hoc tasks

Excellent cross culture communication & coordination techniques

Job Type

Regular

Start Date

2024-03-26

Schedule

Full time

Organization

KERING EYEWEAR APAC LTD