Lead Marketing Manager

The Offer

• Leadership Role
• Flexible working options
• Opportunity within a company with a solid track record of performance

The Job

Your responsibilities will include:

• Lead and coordinate campaigns and communications across various platforms and channels, establishing EVIDENT as a leading platform for Alternative Assets.
• Take business objectives and translate these into a marketing strategy
• Oversee and delegate the marketing team and resources.
• Manage and optimise advertising efforts, both digital and non-digital, to meet growth KPIs.
• Source, structure, and utilise target-audience data, to power campaigns and communication efforts. Continuously drive decisions and efforts through data.
• Collaborate closely with the product, engineering, and investment management teams to gain insights and align marketing strategies with company objectives.
• Continuously analyse market trends, customer feedback, and cultivated campaign data to refine marketing approaches.
• Work collaboratively in a fast-paced environment to successfully bring projects to fruition

The Profile

• A minimum of 3 years of experience in a marketing role in a B2C context, preferably in FinTech.
• Demonstrated success in developing and implementing growth-focused marketing campaigns.
• You understand how to develop a brand, and building out all elements of a brand and visual identity.
• Proficiency in digital advertising platforms (Google Ads, LinkedIn) and various strategies (mirror audience, A/B testing…)
• Strong leadership skills with experience in managing and motivating a creative team.
• Excellent collaboration skills to work effectively with cross-functional teams.
• Native English fluency required to effectively liaise with the stakeholders of the region

The Employer

Our client is a licensed investment platform for alternative assets with impact. Our client pioneer the next generation of digital market infrastructure in asset management, leveraging blockchain-powered asset tokenization to deliver tangible results.