Lead Marketing Manager

EVIDENT is a licensed investment platform for alternative assets with impact. We pioneer the next generation of digital market infrastructure in asset management, leveraging blockchain-powered asset tokenization to deliver tangible results. For issuers and managers, we offer streamlined capital raising and efficient asset management solutions with our Digital Investment Structures. Investors on EVIDENT gain unprecedented access to a curated selection of alternative assets, fostering a user-friendly experience with a global footprint.

Our mission is to channel capital towards impactful innovation, shaping a better future for all.

The Role

Lead Marketing Manager

Hong Kong (Hybrid)

The Role

We are looking for a Lead Marketing Manager who will take ownership of our marketing strategy and lead our marketing team. You will play a crucial role in steering our growth trajectory and shaping the future of alternative investments, through blending your creativity with strategic thinking.

Reporting directly to the Head of Business Operations, you and your team will plan and execute various marketing campaigns to build awareness of our business to our target audience, partnering closely with Product, Engineering, Sales, and the Investment Management teams.

What you’ll be doing

• Lead and coordinate campaigns and communications across various platforms and channels, establishing EVIDENT as a leading platform for Alternative Assets.
• Take business objectives and translate these into a marketing strategy
• Oversee and delegate the marketing team and resources.
• Manage and optimise advertising efforts, both digital and non-digital, to meet growth KPIs.
• Source, structure, and utilise target-audience data, to power campaigns and communication efforts. Continuously drive decisions and efforts through data.
• Collaborate closely with the product, engineering, and investment management teams to gain insights and align marketing strategies with company objectives.
• Continuously analyse market trends, customer feedback, and cultivated campaign data to refine marketing approaches.
• Work collaboratively in a fast-paced environment to successfully bring projects to fruition

Ideal Profile

What you’ll bring

• A minimum of 3 years of experience in a marketing role in a B2C context, preferably in FinTech.
• Demonstrated success in developing and implementing growth-focused marketing campaigns.
• You understand how to develop a brand, and building out all elements of a brand and visual identity.
• Proficiency in digital advertising platforms (Google Ads, LinkedIn) and various strategies (mirror audience, A/B testing…)
• Strong leadership skills with experience in managing and motivating a creative team.
• Excellent collaboration skills to work effectively with cross-functional teams.
• Native English fluency required to effectively liaise with the stakeholders of the region

What's on Offer?

• Leadership Role
• Flexible working options
• Opportunity within a company with a solid track record of performance