Manager / Assistant Manager, Customer Growth and Commercialisation

We are currently seeking a high calibre professional to join our team as an Assistant Manager, Customer Growth and Commercialisation.

In this role you will need:

• Own and manage below-the-line campaign development and customer communications to drive customer growth and New-to-Life penetration in the mass market
• Develop and execute policyholder engagement programmes and communications to build customer loyalty and differentiate INHK from competitors
• Ensure campaigns and customer communications are executed in alignment with internal and external regulatory guidelines, including cross-border and use of gift guidelines
• Collaborate with internal stakeholders such as Proposition, Distribution, Retail Sales & Call Centre, Marketing, Operations, Compliance and Legal on programme execution through both manned and digital channels
• Work closely with Data team on using data to identify and analyze target segments and prospects, utilizing data-driven insights to refine and enhance customer campaigns/targeting
• Manage and develop programme materials such as T&C, FAQ, eDM, SMS and letters in an accurate and timely manner
• Regularly track & analyze campaign performance and business results
• Monitor competitors' activities & offers to ensure our offers maintain a competitive edge
• Work closely with agencies and vendors on campaign execution
• Handle internal enquiries on campaigns being assigned
• Conduct regular ROMI analysis to track and evaluate programme effectiveness

To be successful you will need:

• Solid experience in planning and execution of below-the-line marketing programmes
• Experience in working with cross-functional teams, with strong communications, interpersonal and project management skills
• Strong analytics, negotiation and problem-solving skills with detail-oriented mind-set
• Proficient in writing and presentation skills, including the use of PowerPoint visualizations to articulate data, convey key insights, and engage audiences
• Experience in insurance industry with good understanding of insurance regulations
• Efficient, self-motivated and comfortable to work in a fast-pace environment
• Undergraduate in Business Studies, Marketing or a related discipline

Opening up a world of opportunity

www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

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