Manager (Brand Marketing)

Job Posting Details

The Hong Kong University of Science and Technology (HKUST) is seeking a high-caliber individual who is creative, mature, meticulous, passionate and motivated to support the Brand Marketing Team of the Public Affairs and Communications Unit in building a strong international and local brand of HKUST. The appointee will play a key role in managing the University’s brand image, and assisting in driving holistic marcom and digital branding initiatives of the University.

Duties include:

Developing and executing brand and marketing strategies to reach out to defined target audiences with relevant messages and achieving the objectives underlined in the University’s mission and vision;

Driving cross-team collaborations and execution of various brand-building campaigns and events (such as university website revamp, relocation of visitor information center, etc.), conducting desktop research, and developing marketing and promotional materials;

Developing, managing and updating relevant University’s guidelines (related to brand, website, social media and more) to ensure brand consistency;

Leading creative marcom development for desired target responses which include but are not limited to the production of multimedia;

Measuring and reporting performance of all marketing campaigns;

Monitoring latest trends and marketing best practices; 

Managing the overall Team budget; and

Being adaptive and responsive to emerging requirements from the Team as the needs arise.

Applicants should have a bachelor’s degree or above in brand, marketing, communications, or related disciplines with 8 to 10 years or more of post-qualification work experience in developing original ideas and executing brand campaigns in corporations or leading consultancies.Candidates should be effective communicators with excellent command of spoken and written English and Chinese (including Putonghua), sound IT skills, strong analytical skills partnered with a creative and innovative mindset, result-oriented thinking, and a proven track record of excellent understanding of the full marketing mix. The appointee should be reliable, well-organized, a good team player, able to prioritize and meet multiple deadlines in a fast-paced environment, detail-minded, self-motivated, diplomatic, and observant in managing stakeholders. Applicants with solid experience in digital/website development and project management, proficiency in guiding production houses and agencies including research houses and other service providers will have an advantage. (Duration: 2 years, renewable)

(Applicants who have responded to the previous advertisements need not re-apply.)

Starting salary will be commensurate with qualifications and experience.Fringe benefits including annual leave, medical and dental benefits will be provided.A gratuity will be payable upon successful completion of contract.

Review of applications will begin as soon as possible and continue until the position is filled.

(Information provided by applicants will be used for recruitment and other employment-related purposes.Applicants should read the before submission of application.)

HKUST is an equal opportunities employer and is committed to our core values of 
inclusiveness, diversity, and respect.

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