Manager, Campaign Management

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The Campaign Manager for the Partnership Development (PD) Team will be responsible for planning, executing, and optimizing marketing campaigns targeting Partnership Distribution customers across bancassurance, brokers, and other non-agency channels. This role requires a strategic thinker who can drive innovative promotional initiatives to enhance partnership engagement, while meeting business growth objectives. The ideal candidate will be adept at collaborating with partners, managing campaign budgets, and developing compelling marketing materials tailored to partnership goals and diverse distribution channels.

Job Responsibilities

• Design, launch, and monitor marketing campaigns for PD partners, ensuring alignment with the company's objectives and leveraging multi-channel strategies.

• Conduct business projection activities to forecast campaign impact and support strategic planning.

• Coordinate with internal stakeholders and external partners to develop product promotion campaigns, co-branded communications, and digital marketing initiatives across various platforms.

• Manage relationships with partners, including negotiation of terms and overseeing campaign implementation.

• Monitor campaign performance, analyze data, and recommend improvements to maximize ROI and customer acquisition across all channels.

• Ensure all campaign initiatives comply with relevant regulatory requirements, maintaining high standards of governance and operational integrity.

• Oversee campaign-related budgets, ensuring cost effectiveness and compliance with financial targets.

• Develop presentations and communication strategies to articulate campaign results and partnership benefits to internal and external stakeholders.

Job Requirements

• Bachelor’s degree in Marketing, Business, or related discipline.

• Minimum of 5 years’ experience in campaign management, preferably within bancassurance or financial services.

• Strong project management and organizational skills.

• Excellent communication and negotiation abilities.

• Proven track record in managing budgets and achieving marketing KPIs.

• Ability to collaborate effectively across teams and with external partners.

• Analytical mindset with experience in campaign performance measurement.

• Excellent command of English and Chinese (written and spoken)

 

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.