Manager, Consumer Assets Marketing - Hang Seng Bank (HK)

Job description
A Career with Hang Seng Bank
Hang Seng ismitted to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-caliber talent by offering a dynamic working environment, good career development opportunities andpetitivepensation packages.
Marketing
Hang Seng's Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver aprehensive suite of products and services offered by the Bank.
We are currently seeking a high caliber marketing professional to join us as Manager, Consumer Assets Marketing.
Principal responsibilities

Formulating and implementing marketing plans in support of the business and marketing goals to capture business opportunities and support business growth on Credit Card and/or Personal Loan products

Deliver effective and measurable multi-channel marketing campaigns for Credit Card and /or Personal Loan acquisition and portfolio growth

Collaborate with relevant parties and manage suppliers to ensure quality deliverables in a cost-effective manner and smooth launch of marketing programs

Monitor program progress/ effectiveness and conduct post-program evaluation for future improvement

Requirements

University degree in Marketing, Business Administration or a related discipline

Minimum of eight years' experience in marketing, with exposure to Credit Card and/or Personal Loan business, or advertising/ media agencies preferred

All rounded marketing skills with good understanding of latest developments in the marketing and media scene, together with proven experience in running end to end marketing programs

Goodmunication, interpersonal, analytical, problem solving and project management skills

Strong self-motivation and customer orientation, with the ability to work independently and under pressure

Proficiency in both English and Chinese

Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery

Visit Hang Seng Career Page and sign up with our Talentmunity to receive the latest information about our career opportunities in Hang Seng Hong Kong.
#LI-HASE

Job ID 0000JWTM