Manager, Digital & Affinity Partner

FIND YOUR 'BETTER' AT Blue Cross

We don't simply believe in being 'The Best'. We believe in better - because there's no limit to how far 'better' can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.

If you believe in better, we'd love to hear from you.

About the Role
Act as a distribution sales to achieve in business targets, draw up business plans and marketing proposals, explore new business opportunities/partners.

Roles and Responsibilities:

• Achieve business targets for personal lines including individual medical products through Digital & Affinity Partner channels by formulating business and marketing strategies, supported by sound market intelligence and business analysis;
• Manage to draw up business plan and marketing proposals; drive various business projects and promotional campaigns including but not limited to marketing / advertising, partnering and/or other cost effective initiatives;
• Collaborate with stakeholders to ensure smooth operations of programs and initiatives;
• Explore new business opportunities / partners with distinctive and innovative ideas for long term development of business sources and lead generation;
• Participate in product development, revamp and service enhancement projects;
• Manage various marketing deliverables of membership club to support the continuous growth of customer loyalty, sales and user-experience;
• Support effective market intelligence and sales tracking to assist management decision in strategic business planning and analysis;
• Handle any ad-hoc duties or projects as assigned;
• Obtain and maintain license as an individual insurance agent of Blue Cross with the Insurance Authority, and, where necessary, upon successful licensing as individual insurance agent with the Insurance Authority, advise on or arrange contracts of insurance or carry on regulated activity.
• Handle customer's and partner's call or enquiry directly when necessary.

Competencies:

• Strong leadership, project management and decision-making skills;
• Good communication and negotiation skills with analytical capability;
• Self-motivated, attention to details and a strong senses of responsibility;
• A good team player with positive and good interpersonal skills;
• Excellent command of spoken and written English and Chinese.

Education/Work Experience:

• University degree in Marketing or Business Administration or related disciplines, or Diploma in insurance or related disciplines with relevant experiences;
• Fulfilment of the fit and proper criteria of the Insurance Authority for licensing as an individual insurance agent of the Company, and the minimum education and qualifications requirements, including but not limited to passes in IIQE Paper 1, 2, 3 & 5 [subject to the regulated activities to be conducted]
• Minimum 2 years of relevant experience in insurance industry;
• Proven track record in business development of digital marketing channel is preferable
• Candidates with less experience will be considered as Assistant Manager

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.