Manager, Digital Commercialisation and Engagement

Hang Seng Bank was one of Hong Kong's bancassurance pioneers with insurance business footprint started since 1965. Over the years, Hang Seng Bank has been committed to serve its customers by providing full spectrum of insurance products including Life Insurance manufacturing, distribution of General Insurance and Medical products, and MPF business. Insurance is a fast-growing business and is one of the key drivers of Hang Seng Bank. As a well-established insurance entity, we take care of every need of our customers with an optimized service excellence through the Bank's retail and commercial network, with a dedicated team of professionals in place. We are currently seeking a high caliber professional to join our department as Manager, Digital Commercialisation and Engagement . Principal responsibilities:

• Analysing and understanding customer insights and market landscape for the formulation of digital engagement, wellness strategies and proposition
• Defining customer experience (CX) and customer journeys for wellness engagement and further monetisation
• Managing campaign, initiatives and projects end-to-end from creation, development, implementation to monitoring and evaluation
• Working closely with external partners and internal stakeholders in distribution, channel, marketing, analytics and proposition to maximize customer and joint-business outcomes
• Embracing customer centricity in every decision and action of our business

Requirements:

University graduate with degree preferably in business administration, marketing or communication related discipline Minimum of 5 years' experience in wellness engagement, customer experience, advertising and marketing, digital or customer insight Strong drive in customer centricity, with proven ability on the implementation of engagement activities, advertising and marketing initiatives or digital projects Strong self-motivation and ability to work under pressure Data analytics and innovation mindset Good communication and interpersonal skills Proficiency in both English and Chinese Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes