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Responsibilities:
Formulate, develop and oversee the implementation of a cohesive customer relations program to grow the CRM database and retain loyal customers
Drive CRM innovations to increase customer revisit and loyalty
Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives
Ensure database is segmented effectively for targeted marketing activities in respect to local behaviours
Liaise with various functional teams to streamline customer journey and ensure strategies are aligned
Initiate and implement CRM activities including customer database development, automated lifecycle program and multi-channel consumer events
Work with different functions to ensure CRM program is executable at POS level and strategic direction is aligned with operational needs
Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets
Create GWP and premiums for regular CRM and trade promotion
Manage usage and forecast of promotion materials and monitor monthly promotion budget
Stay up-to-date with retail market trend, consumers & competitors in order to propose relevant and innovative solutions
Requirements:
Degree holder in Marketing or other related discipline
Minimum 6-8 years’ relevant experience in marketing particularly in the field of CRM and Trade Marketing
Self-motivated, result-oriented, strong ownership, strong collaboration with internal & external stakeholders, consumer centricity
Strong sense on retail dynamics. Analytical and sensitive to numbers
Ability to measure and monitor performance of marketing campaigns, and assess against ROI and KPIs
Knowledge of Salesforce would be advantageous
A good team player. Experience in team management and coaching skills
Good command of English and Chinese (Cantonese & Mandarin)
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