Manager, Merchandising, e-Commerce, Asia Pacific

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POSITION SUMMARY: 

This position’s primary responsibility is to develop and implement effective merchandising and planning strategies for the Rest of Asia e-commerce business for the Calvin Klein Brand (All Asia but China), from forecasting and planning to site operations.

This position is responsible for achieving the Net Sales & Gross Margin financial plans, achieving the sales and profit plans established.

This position is also responsible for optimizing the life cycle of products online, which goes from “on-time” product introduction to effective site product visual merchandising and product animation calendar.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

Merchandising and Planning strategy

• Accountable for the achievement of e-commerce Gross Margin financial plans for the HK+ markets (HK, SG, MY, TW) for Calvin Klein & Tommy Hilfiger brands
• Define and implement sales planning & forecasting (per Month and brand line) for e-commerce business
• Determine the sales promotions and strategies to drive the Net Sales growth for the HK+ Markets
• Determine and drive the strategic focus of the overall product area: identify online growth areas, business trends, leverage on retail product assortment, Brand lines performance.
• Ensure tight coordination with Asia Merchandising & Promotions Calendar & buying and allocation teams on inventory replenishment
• Partner with design, corporate merchandising and licensees to ensure that Asia.com’s product needs are met.
• Partner with SI agency to ensure data flow (particularly sales data) is error-free daily

E-commerce product life cycle management and e-commerce site content/VM management

• Work with your team to ensure:
• Ensure the visual merchandising of products on the site(s) are optimized.
• Enure to have an error-free site
• Ensure good quality production of product digital assets (including product pictures and description) by working collaboratively with Merchandising and Marketing teams.
• Ensure smooth strategic A/B Testing ideas to execute
• Formulate and execute the sales plan through the right product animation plan on the e-commerce site(s), product sequencing, product promotions on the site
• Partner with site content & digital marketing team on-site content and copy requirements
• Manage e-commerce inventory and sell-through. minimize excess stock, identify “long inventory” and “out-of-stock” styles
• Ensure products are available-to-market at the right time. Maximize the seasonal life cycle & with 3rd Party Marketplace team to ensure inventory is supported and replenished efficiently in both channels
• Oversee Customer Service and ensure the CS agency is supported on key queries
• Collaborate with other departments/parties to ensure that all tasks are successfully executed.
• Produce weekly, monthly, annual reports on KPIs for site and sales performance
• Be involved in any new site launch or planning & design phase on UAT, etc

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QUALIFICATIONS & EXPERIENCE:

• Senior experience in Merchandising role within retail e-commerce
• Fashion Buying experience and OTB process is a plus.
• Education: Bachelor’s Degree

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