Manager/Senior Manager, Content & Digital Specialist (Asset Management)

A leadingglobal asset management firm is seeking a talented and experiencedMarketing Manager/Senior Manager – Content & Digital Specialist to join its dynamic marketing team. This role will have a heavier focus on theMainland China market . This is an exciting opportunity for a skilled storyteller and digital marketer to drive brand visibility, engagement, and growth in the competitive world of investment products, with a strong emphasis on innovative ETFs and emerging themes.

About the Role

We are looking for a sharp, creative, and commercially savvy professional to shape compelling narratives and execute effective digital strategies. The ideal candidate brings a journalistic edge or proven content marketing expertise from within the financial services sector.

Key Responsibilities

1. Content Creation & Localization : Develop and adapt high-quality, bilingual content (English andChinese ) for social media posts, articles, webinars, email campaigns, website materials, and client presentations. Translate complex investment concepts into clear, engaging, and fully compliant narratives that resonate across markets.
2. Digital & Social Engagement : Support multi-channel digital campaigns to boost brand awareness and audience interaction across social platforms, email, and paid media. Manage content scheduling, publishing, and basic performance monitoring.
3. Collaboration & Production : Work closely with product, sales, compliance, and external partners (designers/agencies) to bring marketing assets to life while ensuring regulatory alignment and market relevance.
4. Insights & Optimization : Track campaign results using analytics tools, derive actionable insights, and stay ahead of competitor activities and digital trends to inform innovative approaches.

What We're Looking For

1. Bachelor’s degree in Marketing,Journalism , Communications, Finance, or a related discipline.
2. 8+ years of hands-on experience in content creation, communications, and digital marketing — ideally within asset management, ETFs, fintech, or financial media with a background in the China market.
3. Exceptional bilingual copywriting and editing skills inEnglish and Mandarin/Chinese (writing), with a track record of producing polished, professional, regulation-compliant materials.
4. Proven ability to adapt financial content across languages and cultural contexts.
5. Solid understanding of financial regulations and compliance in marketing communications (highly valued).
6. Comfortable in a fast-paced, data-informed environment with significant autonomy.
7. Proactive mindset, strong project management, and excellent stakeholder collaboration skills.
8. Genuine passion for financial markets, investment themes, and ETFs.