Marketing Campaigns

We are currently seeking a high calibre professional to join our team as a Marketing Campaigns.

In this role you will:

• Work with cross-functional teams and local marketing to deliver integrated marketing campaigns that boost brand awareness, consideration and client engagement.
• Develop and manage content, including thought leadership pieces, digital content, and client success stories, to support marketing objectives, working in collaboration with the Global Content Centre of Excellence team and the Global Events Experience and Operations team.
• Develop toolkits and supporting activity for local markets to use to help drive global campaigns, ensuring brand consistency, and measuring marketing effectiveness and efficiency.
• Support the global marketing strategy for Global Corporates and Institutions, aligning with commercial growth objectives, and, identify and prioritize marketing opportunities within the Global Corporates and Institutions segments.
• Assist in executing marketing programs that support deal origination and client acquisition, track and analyse performance metrics for all activity, against their set objectives and, utilise data and insights to continuously refine marketing strategies.
• Deliver regular global check-ins for marketing activity across Global and Local CIB teams, in conjunction with Global Brand, to deliver support and guidance for all things CIB brand and CIB global campaigns

To be successful you will need:

• Experience of B2B marketing with a focus on commercial marketing within global banking or financial services.
• Proven ability to translate client and market insights into effective marketing strategies and campaigns.
• Strong leadership and collaboration skills within global, matrixed organisations.
• Comprehensive understanding of banking products / regions / legal entities, alongside an advanced understanding of the industry and the relative positioning of the HSBC's products and services.
• Ability to manage a wide range of diverse activities that require complex judgements and solutions based on conceptual thought and strategic vision and analysis
• Experience of being involved with both internal and external negotiations, and, able to make decisions within the objectives of the business and formulate strategy

Opening up a world of opportunity

www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

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