Marketing Director - Life Insurance

One of key life insurance client is seeking a Marketing Director to lead data‑driven strategy, research, and market initiatives for the Mainland China market. This role drives insight generation, marketing execution, cross‑border coordination, and strategic decision support.

Key Responsibilities

• Lead customer and market research projects, delivering structured insights for strategic planning.
• Conduct industry and competitive analysis to support business and marketing decision‑making.
• Oversee Mainland China marketing initiatives across online and offline channels, ensuring effective execution.
• Analyse internal and external data to guide marketing strategy, business direction, and ROI evaluation.
• Manage cross‑functional collaboration, external partnerships, and project coordination across Mainland China.
• Drive innovation initiatives related to marketing, new business models, and commercial growth.

• Minimum 12 years' experience in market research, consulting, strategy, marketing analysis, or similar fields.
• Industry experience in Hong Kong Life or General Insurance preferred. Open to banking industry
• China insurance market exposure highlly desirable
• Proficient in Excel, PowerPoint, and AI‑related tools; comfortable with data‑driven work.
• Strong project management, and cross‑functional collaboration capabilities.
• Detail‑oriented, self‑driven, able to manage multiple tasks and perform under pressure.
• Strong English & Cantonese proficiency; Mandarin a plus, able to handle documentation, reporting, and communication independently.

Less qualified candidates could be considered for Associate Director of Senior Manager role

Interested parties, please send your resume to [email protected], quoting ADLJ-511777

Only shortlisted candidates will be notified

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