Marketing Executive [HK]

Responsibilities:

Digital Marketing 

• Develop strategic digital marketing campaigns that effectively reach our target audiences.


• Drive new installs and registrations to grow our user base in Hong Kong.


• Plan, launch, monitor, and optimize online ad placements across key platforms including Google Ads, Facebook Ads, and Apple Search Ads.

Social Media Management

• Create engaging and compelling content, including images and videos, for our social media to maximize campaign buzz.


• Manage the social media calendar and facilitate real-time communication.

App Store Optimization

• Lead ASO efforts to improve app visibility and drive organic downloads by optimizing keywords to enhance search rankings and discovery.


• Strategize ways to get the app featured in curated lists and recommendations on app stores and Google Play

External Collaboration

• Form strategic partnerships with potential partners to drive brand awareness and acquire new users.


• Collaborate with external business parties to develop marketing campaigns that effectively reach our target audience and drive new user growth 

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.


• 1-2 year’s solid experience in digital marketing with an understanding of ad placement across key digital platforms is a plus, though fresh graduates are also welcome.


• Strong analytical skills with experience in campaign performance analysis and reporting. (Google Analytics, AppsFlyer) 


• Knowledge of mage & video-editing tools. (Canva, Photoshop, Adobe Premiere, etc.). 


• Native in Cantonese, with proficiency in written and spoken Chinese (both Cantonese and Mandarin)