Marketing Manager

We are currently seeking a high calibre professional to join our team as a Marketing Manager.

In this role you will need:

• Develop local and regional media plans which connect with group and support local and global business and client marketing objectives. Drive media optimisation and strong ROI
• Maintain relationships with our regional and local agency partners to negotiate strong agreements and maintain high quality of service
• Serve as POC for the global content and campaigns teams to identify potential content pieces which would supplement a regional runway and ensure we are always on in markets - in partnership with the Business / Client leads in region
• Activate the global awards strategy in partnership with the group team
• Develop and implement local direct-to-client marketing campaigns to achieve CIB business goals and objectives
• Manage end-to-end delivery of strategic events, including planning, creative and content development, stakeholder alignment, vendor management, logistics, and post-event analysis
• Leverage and add to event toolkits (templates, playbooks, guidelines, content packs) to ensure consistent execution of events, and for virtual/digital events
• Interlock developments in the Global MarTech platforms (marketing automation, email, analytics etc) to ensure our scale and international markets are running the latest systems possible
• Drive PWS local strategies and runways to ensure content is up to date and driving outcomes
• Provide systems support and guidance to the Business Marketing teams looking to drive campaigns through our platforms

To be successful you will need:

• 5+ years of B2B marketing experience, with a focus on commercial marketing within global banking or financial services
• Proven ability to translate client and market insights into effective marketing strategies and campaigns
• Self starter with strong collaboration skills within global, matrixed organizations
• Tertiary education required

Opening up a world of opportunity

www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

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