Job Description - Marketing Manager- BFSI, corporate all rounded
job details
about the company. ...
The company is a sizable and renowned B2C financial services provider. With continuous business success and stable revenue, the company is looking for a Customer Marketing Manager to lead the marketing campaigns targeting existing customers.
about the team.
Report to the Head of Marketing
Join a team of 6
Join a financially stable company and a dynamic work environment
about the job.
Support the team head to develop all-rounded marketing directions and annual strategic plans for different customer segments
Drive customer acquisition and retention through online and offline member activation activities
Monitor and evaluate the performance of customer marketing campaigns
Interpret customer-related activities (e.g. consumption behaviours, member segmentation, acquisition, activation, retention, referral, etc.) based on the reports by the Customer Intelligence team and derive suitable action plans with alignment to business objectives
Develop segment-related offline and online communications plans (inc. website, SEO, SEM, social media, mobile app, etc.)
Design and prepare agent/ customer communications (Express, promotional leaflet, eDMs/SMS e.t.c.) and coordinate with parties involved to ensure plans are executed smoothly within the agreed time line
Work with different departments and teams to prepare project plans & communication for campaign launches
skills & experiences required.
8+ years experience in marketing / CRM in a fast-moving environment
Prior experience in financial institutions is preferred
Excellent stakeholder management and interpersonal skills
Excellent command in written and spoken in Cantonese, English and Mandarin
show more
about the company.
The company is a sizable and renowned B2C financial services provider. With continuous business success and stable revenue, the company is looking for a Customer Marketing Manager to lead the marketing campaigns targeting existing customers.
about the team.
Report to the Head of Marketing
Join a team of 6
Join a financially stable company and a dynamic work environment
about the job.
Support the team head to develop all-rounded marketing directions and annual strategic plans for different customer segments
Drive customer acquisition and retention through online and offline member activation activities
Monitor and evaluate the performance of customer marketing campaigns
Interpret customer-related activities (e.g. consumption behaviours, member segmentation, acquisition, activation, retention, referral, etc.) based on the reports by the Customer Intelligence team and derive suitable action plans with alignment to business objectives
Develop segment-related offline and online communications plans (inc. website, SEO, SEM, social media, mobile app, etc.)
Design and prepare agent/ customer communications (Express, promotional leaflet, eDMs/SMS e.t.c.) and coordinate with parties involved to ensure plans are executed smoothly within the agreed time line
Work with different departments and teams to prepare project plans & communication for campaign launches
skills & experiences required.
8+ years experience in marketing / CRM in a fast-moving environment
Prior experience in financial institutions is preferred
Excellent stakeholder management and interpersonal skills
Excellent command in written and spoken in Cantonese, English and Mandarin
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