Marketing Manager, Hong Kong

Our story: Blackpanda is democratizing digital firefighting for everyone. We provide top-tier cyber monitoring and emergency response services across Asia at a fraction of the traditional cost.

Our cutting edge Attack Surface Management technology, cyber insurance, and regional team of first responders allow everyone to quickly contain cyber attacks and minimize the business disruption they cause.

We've achieved product-market fit, and our flagship IR-as-a-Service tech platform is growing steadily month-over-month. We've closed a $15M Series A from Primavera and Gaw Capital, and have marquee partnerships in place with Softbank in Japan, Singtel in Singapore, and Macroview HGC in Hong Kong, amongst many others.

Come join us. Help scale a proven, disruptive model across Asia and the rest of the world, and help make digital emergency services as universal, accessible and reliable as the public emergency services we enjoy offline.

Our Mission: To democratise cyber resilience.

Our Vision: A world where organisations of all sizes have access to best-in-class cyber incident response and insurance solutions, so they can conduct business securely and sustainably.

What we are looking for: 

At Blackpanda, our sales-driven channel distribution strategy has allowed us to achieve product market fit. Building on this foundation, we’re now laser-focused on our next GTM phase: a marketing-driven effort that will scale and accelerate revenue growth through our channel distribution partners & direct to Enterprise users.  

This is where you come in. We’re hiring a world-class B2B marketing manager to define and create our go-to-market engine. This represents a ground-floor opportunity that involves building out our B2B marketing function.

Responsibilities and Duties:

• Strategic Planning: Develop and implement marketing strategies to establish Blackpanda as a leading cyber security SaaS player in Hong Kong & Taiwan. Foster a culture of project management excellence within the Marketing team.


• Market Positioning: Conduct market research to identify trends, competitor strategies, and opportunities in the cybersecurity and technology sectors. 


• Brand Management: Oversee brand positioning and messaging to ensure consistency and resonance with the HK & Taiwan Market. Maintain brand guidelines and standards. Collaborate with PR agencies to develop and execute integrated PR strategies.


• Campaign Strategy: Plan and execute integrated marketing campaigns to drive lead generation, customer acquisition, and customer activation/retention. Optimize digital, events, and partnerships channels for maximum campaign effectiveness.


• Team Coordination: Work closely with marketing resources in Singapore, Japan, and the Philippines to ensure alignment and effective execution of marketing initiatives.


• Cross-functional Collaboration: Work closely with sales and product departments to ensure cohesive messaging and alignment. Collaborate with regional leaders to ensure marketing strategies are customized for local markets.

Qualifications and Experience:

• Proven experience building a successful B2B marketing lead engine for a cybersecurity product, ideally a SaaS cybersecurity product.


• Strong leadership skills to coordinate and collaborate with a distributed marketing team.


• Experience crafting and running integrated partner marketing campaigns.


• Proven track record in building and running successful sales enablement and customer success programs.


• Deep regional context and experience with a broad global perspective.


• Resilience and self-starter mentality with a proven track record of success in ambiguous, fast-moving environments.


• Bachelor's or Master's degree in Marketing, Business, or a related field, or 8+ years of practical experience in the Marketing function.


• At least 4+ years of experience in a marketing role.


• Start-up experience in a Series A and/or B2B technology is highly preferable.


• Fluency in Cantonese and Mandarin is essential.

What We Offer:

• This position is based in Hong Kong.


• 40 days paid leave per year inclusive of public holidays, which may be taken at the discretion of the employee subject to compliance with our Leave Policy and the approval of their manager. 


• Monday through Thursday are required to be in-office; no scheduled internal meetings on Fridays, unless absolutely necessary.


• Training budget is US$5,000 per calendar year. DFIR team members can apply their Training budget towards one approved SANS training course every 2 calendar years.

Blackpanda is committed to building a culturally diverse company, and we value a broad set of opinions in our team. As we grow, we are looking to build a team with a range of viewpoints at its core, and we encourage applications from minority candidates and all genders however you identify (X/F/M).
Blackpanda does not accept unsolicited resumes from recruitment agencies. We will not be responsible for any fees related to unsolicited candidates submitted by recruiters with whom we have not established explicit, written agreements for our job vacancies. By submitting any candidate information, recruiters agree to forfeit any claim to fees should their candidate be hired without an established agreement with Blackpanda.