Marketing Manager (Personal banking)

Company : Bank Of China (Hong Kong) Limited

Job Type : Full Time

Hong Kong

Job Description - Marketing Manager (Personal banking)

Responsibilities:

Assist in formulating and executing marketing strategies and annual plans for Personal Banking, with regular reviews to support overall business goals
Work with internal stakeholders and external media/advertising and PR agencies to develop integrated marketing and communication strategies to support brand and marketing objectives
Plan and organize customer engagement and promotional activities to strengthen client relationships and enhance product profitability and ROI
Collaborate closely with various product/ segment managers to ensure effective delivery of marketing messages to customers, driving awareness and sales performance
Develop and manage content for digital channels, social media, and external communications to support marketing objectives
Liaise with internal and external partners to build strategic alliances to expand the customer base and meet marketing objectives
Assist in managing marketing budgets and controlling project expenses
Conduct market and media analysis, track industry trends, and evaluate campaign performance
Provide support on administrative and ad hoc tasks

Requirements:

Bachelor's degree or above, preferably in Marketing, Communications, or related disciplines.
Minimum 3 years' relevant experience in marketing, PR, or banking industry.
Solid knowledge of marketing, promotions, social media, corporate communications and brand management, with practical experience in one or more areas. Experience of personal banking and wealth management products and services, cross-border segment and high-net-worth segment is an advantage.
Strong market sense with the ability to respond to market trends and industry practices; creative thinking and flexibility in problem-solving.
Excellent project management and execution skills. Independent, excellent analytical and time management skills, with ability to prioritize tasks.
Strong presentation, negotiation and interpersonal skills, able to collaborate effectively across teams to ensure smooth operations. Good problem-solving abilities are required.
Proficient in written, spoken English and Chinese
Candidate with less experience will be considered as Deputy Marketing Manager

If you are applying for in-scope position(s) under the Mandatory Reference Checking Scheme (i.e., A role carrying out regulated activities licensed by the IA, SFC & MPFA), you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course. For details, please click here .

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Marketing Manager (Personal banking)

Job Description - Marketing Manager (Personal banking)

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