Marketing Manager, Strategy

Company : Hong Kong Disneyland Resort

Job Type : Full Time

Null, New Territories

Number of Applicants

:

000+

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Job Description - Marketing Manager, Strategy

Job Summary:

Conduct business reviews and apply the learnings into business strategies and plans, develop Annual Marketing plan and by-campaign brief to achieve business goal; formulate and drive Go-to-market strategies and plan to build Hong Kong Disneyland (HKDL) attendance and revenue through driving visitation and spending.

Establish partnership with Marketing functions and working teams (Activations, Customer Engagement, to implement marketing plans and deliver various initiatives.

Understand the trend of entertainment industry and evolvement of consumer needs across different segments, to develop insights and drive actionable next step to cope with the changes.

Articulate market insights and identify business potentials for driving business growth through incorporating multiple sources of data and information.

Manage and develop annual budget plan and by-quarter budget forecast.

Evaluate performance against KPI, partner with Consumer Insights to: (1) develop consumer understanding initiatives (. focus groups) ; (2) track campaign performance and brand health measures ; (3) evaluate potentials to tap various consumer segments

Job requirements:

Bachelor’s degree holder, major in marketing or business

8 years of marketing experience (including at least 5 years of Profit and Loss (P&L) management responsibility)

Marketing experience for top-notch Fast-moving consumer goods (FMCG) brands or fast-paced work environment

Substantial understanding in the rationale and professional interpretation of consumer researches.

Strong interpersonal skills to interact with a broad range of stakeholders internally and externally.

Media knowhow to derive media brief and assessment on media recommendation. Given the wide use of touch point marketing, needs to be equipped with disciplined training gained from conventional marketing for evaluating use of unconventional media are essential.

Strong leadership and analytical skills.

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